Terry Gou and The Major League | Branding
The Grandvity Design team, guided by the principles of "transformation, local roots, and upward progress," captured the essence of Terry Gou (郭台銘)’s self-made background and economic leader identity in the logo, symbolizing leadership in political transformation.
The identity system includes front, middle, and back layer templates, along with standard fonts for the slogan "Major League," facilitating versatile applications across various identity extensions.
Throughout Terry Gou's campaign period, a commitment to the brand and meticulous management is evident. Grandvity Design is privileged to support the client through design, despite the journey not reaching the final election moment. Contributing in diverse ways to Taiwan's democracy marks a rare and proud milestone!
Credits
Client | 郭台銘 Terry Gou
Production | 物以類聚視覺整合 Grandvity Design
Creative Director｜Noodlemaker
Administrative Director｜Grape Chiu
Project Director｜Sarah Peng
Design Director｜Si Jia Sun
Designer | Jason Lee / Hugo Tseng / Abby Tsai
Motion Designer | Si Jia Sun
Portfolio Designer | Hugo Tseng
Font | 文鼎字型 / 文鼎晶熙黑體E1HK
